Are you thinking about outsourcing your documentation?

Is your documentation an afterthought, or is it a primary part of your marketing experience?

A key metric I used when budgeting my time for developing lectures at college was for every hour of lecture, I would start with 4-6 hours to prepare notes and a lab to go along with that lesson. Add on another 2-4 hours of review with client feedback for documentation purposes.

Are you ready to review, re-review, and review your documentation again and again?

How much time and thought has your team spent on your help files?

Wouldn’t you rather your team spent their time developing new features?

Are you overwhelmed with the same support request being made over and over?

Good documentation can ease your burden. Your first line of response should be pointing to easy to find resources, then following up with your client after they’ve reviewed it. If your user is reaching out for help, it must frustrate them not finding helpful information elsewhere first.

Do you have a series of short, helpful video tutorials?

Sharing visual walkthroughs in short well-organized segments is a key aspect of helpful documentation. You want a series of concise videos so your audience can navigate the skill demonstrations quickly.

Does your documentation convert prospective browsers into paying clients?

If your answer is no, then it’s time to reassess.